Shoe trees are crucial. They allow your recently worn shoes to contract and dry out to their ideal shape — but only if you choose the less decorative unvarnished ones. Varnished trees look posh, but they don't properly draw moisture — i.e., sweat — out of the leather. Top marks go to unfinished cedar models with a split toe and a fully shaped heel: These ensure the closest possible fit between shoe and tree. Also, there's no need to own a pair of trees for each pair of shoes. The vital time for using them is the hour or two after you have removed the shoes from your feet. After that, the shoes will have returned to their natural architecture and the trees can be removed.
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