Fashion icon and prolific designer Coco Chanel once said that, “[we] think of all colours except the absence of colour. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony.” This obsession with monochrome is recurrent throughout Chanel’s work and is also a huge trend for SS13, but at the same time in isolation the power of white has seen a huge resurgence in men’s fashion as a brilliant and striking feature.
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